I managed to go to a handful of London Fashion Week shows and presentations during February. This year was the first time I been to presentations I have to say it wasn't what I was expecting. I have often been told that presentations are more interesting than catwalk shows as they're meant to be more of an event but I never spent long than few minutes walking around the showroom.
Danielle Romeril AW16 Presentation - Sponsored by Topshop
I like Danielle Romeril collection however there way only about 10 models and once you have walk across the room there nothing else to see. On the wall there was a short description about the collection "Danielle looked at historical costume, antique-looking Irish cloths, a hand braided chevron, a hint of period costume and added in a sporty twist". I would of liked to see these imagery on the walls and see how they related to the final clothes. The clothes itself are very wearable when styled as separate pieces. I like the slit elements especially.
Edeline Lee AW16 Presentation part of the On/Off Schedule
When I arrived at Edeline Lee showroom there was a long queue outside creating a hype. However, the clothes were very simplistic, the colour palette was black and white and the silhouettes were boring and unflattering.
The layout of the room had not been thought through. The models were positioned in the middle of the room with loads of space behind them so all the press was squashed at the front. There needed a path where all the press could weave in and out of the models and take photos as they walk along. I literally had to push and shove through the crowd to get these photographs so I hope you appreciate them.
Eudon Choi AW16 - Official LFW
Eudon Choi catwalk took place in the official British Fashion Council location Brewer Street Car Park. Just want to start off saying if anyone trying to convince you that Brewer Street Car Park is a cool urban location I am sorry to tell you it is just a regular car park. Now moving on...
Choi collection was inspired by abstract art this can be seen from the asymmetric silhouettes, fragmented patterns and juxtaposition of hard/soft fabrics. The exaggerated bows at the neckline and sleeve hem remind me of an old fashion painting apron which emphases the art inspiration behind the collection. Slit also appeared in Eudon Choi collection, I am sure this is going to be a key trend next season.
Ong - Oaj Pairam AW 16 - Official LFW
Every part of Ong - Oaj Pairam was beautiful from the invitation I received to the location chosen and the final collection. The catwalk took place in Carlton House Terrace often used for weddings and formal events. After the catwalk the models stood in the middle of the room and the designer encourages everyone to take a closer look at the clothing and touch the fabric. I really liked this idea as it was merging a catwalk show with a presentation.
The clothing are definitely created for the red carpet, to formal to wear to a wedding. The last photo of the blue ruffle dresswear Paloma Faith wore to the final of The Voice UK.
